Do You Still Use Physical Business Cards?

December 29, 2011

A while back I wrote a piece titled Pros and Cons Of Digital Business Cards. In it I listed a few of the benefits for digital business cards (e.g. creating an edge when meeting new clients) and reasons against.

But one thing I forgot to consider was the ratio of sharing. For a digital business card, the ratio is usually 1-1, and I imagine it would be quite rare for that person to forward it on. Yet with one physical card, it can sit on a bench and be seen by multiple people passing by. The ratio could be anywhere from 1-2 to 1-Unlimited depending on where it’s placed. It’s like a mini-billboard until it’s collected, often promoting your name/business to more people in one go.

The great thing about this for my freelancing is that I can promote my UX/UI and design work with physical business cards (see below), while promoting my startup (http://barkles.com) in person/digitally. Even though I look forward to the day when we don’t ‘need’ to use physical business cards, it’s worth making the most of both avenues now.

Do you still use physical business cards? Let me know in the comments.

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