Are you using Gmail? Then you definitely need to check out some of these incredible time-saving addons from the Labs that will enhance your email experience. For those that don’t know, “Gmail Labs is a testing ground for experimental features that aren’t quite ready for primetime.” Google goes on to say that they may change, break or disappear at any [...]
Money, money, money. When I hear about ROI it’s connected and described as money. But that’s not what ROI is all about. Return On Investment (ROI) is “A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.” – according to Investopedia. When a person connects ROI and Social [...]
Theft has risen dramatically since the invention of the internet. It has always been present before then, but with the online channels it’s much easier to get a hold of someones design, art, music or writing and recreate it as your own. Plagiarism and ‘Remixing’ have also been heavy hitters in the online world, often causing debates over ‘fair use’ [...]
The intangible Social Media Ladder is a tall one, filled with people of all ages, geolocations and races. But a simple Tweet from a new Twitter friend got me thinking about the reasons behind climbing the ladder. Why are you doing it? Climbing the ladder in itself is a marketing game in which you are aiming to be seen in [...]
For as long as I have been networking, I have used traditional business cards. Sexy, custom designed rectangles that fit inside any wallet. But as my venture into the digital world began to flourish, so too did the thirst for streamlining and digitising every part of my world. Unfortunately, business cards have been left out of the loop for years. [...]
In this simple SlideShare presentation I cover the basics of Social Media for someone just getting into the scene. If you would like to use it for your presentation please download it at the link below. Humanising Social Media Download PDF Presentation
To many, Twitter is a fantastic tool to communicate with other like-minded people, share great information and advertise the latest offers. Some even go one step further and connect with fans and friends alike. But what happens when a company creates a profile and then neglects to update it for a year and a half? I write a post about [...]
1. I have an amazing idea, how do I get started? Just start building. 2. Is my idea awesome? Yes. Otherwise don’t think about it. 3. How do I meet people? Leave the house. 4. How do I get people to use my service? Make something then move to answer 6. 5. How do I get more people to use [...]
The Blue Sheep mingle with the rest, but also lead. The Blue Sheep is easy to spot amongst the herd. The Blue Sheep know when to step forward and back when sharing opinions. We live in a society that is ever-changing and rapidly developing every day. With that amount of speed, it’s easy to get caught up in the trends [...]
I have recently attended a few business meetings and events where like-minded entrepreneurs speak about their businesses, achievements and give tips. These events happen frequently, so it’s now even easier to be around inspiring people. The trouble is however, that many of the Speakers often forget one of the most important roles of being on the panel. Offline Connection. Entrepreneurs [...]
With so many Social Tools to share updates it’s very easy to get lost. It’s even easier to get sucked into following the trends that gain you more followers, get you quick attention and more. But where do you draw the line? As the great Ali G says: “Keep It Real, Aaaaaight.” This simple humourous saying is such a good [...]
Rome wasn’t built in a day. Neither were the skilled workers taught the art of crafting a wall, or breaking apart rocks and hauling them to their destination. But Rome also wasn’t built by mass-marketing the message. It was built one connection at a time, designer to architect, architect to worker, worker to supplier. In this ‘mass-marketing’ society it is [...]
Games can be gamed. But your real engagements and connections cannot. I wrote a post recently discussing Social Influence titled “How To Become Influential” which talks more about how networks will represent What You Do and Who You Are, not how much you can game the system. Games are fun, but should only be used to build the experience, not [...]
In the past year I have been able to connect with some pretty influential people. It was as simple as leaving a thankyou on their page and getting a response, or receiving a follow from someone I had Retweeted earlier. Years before I felt I didn’t have the ‘chops’ to talk to these people as I was at a small [...]
Hello techies, look at your Myspace. Now back to Facebook, now back at your Myspace, now back to Facebook. Sadly, it isn’t Facebook. But if it stopped using bloated code and switched to cleaner designs it could be like Facebook. Look down, back up. Where are you? You’re on sale. With the remnants of a lost opportunity. What’s in your [...]
