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August 10, 2011 - Comments Off on 10 Critical Steps To Naming Your App

10 Critical Steps To Naming Your App

So you've just come up with the greatest app idea and now you need a name. Do you take the old pen and paper route or do you look for what's available in the digital world? Let's walk-through the 10 critical steps to naming your app.

The Simple Idea:
Side by side discussion platform.

1. Know The Idea Inside Out

Take the time to get to know the idea in detail. Bounce off the people in your team, the path the business is travelling on and who you are planning on marketing to. This will help you formulate the brand in a much better light for the target audience.

The Detailed Idea:
A side by side discussion and debating platform similar to a commenting system. Marketing will be directed to corporate and general users. The team will be focusing on early iteration, organic growth and rapid feedback development.

2. Keywords Are King

Once you know the business idea inside and out formulate a list of keywords that simply describe the app. For this I use the notes on my iPhone, but it really could be any piece of software that allows typing. You could use a pen and paper, but it's not that easy to copy and paste from a physical notepad.

Discussion, Debate, Conversation, Agree, Disagree, Like & Dislike.

3. The Digital Brainstorm

Now that we have our descriptive keywords, work with them one by one in a tool like and browse the Thesaurus. I used nxdom to string together keywords with random beginnings or endings and often find something I like. While this tool is supposed to find available domains occasionally a claimed one surfaces - just make sure you check for available names with a domain service like Hostmonster.

During Brainstorm:
"Dogfight" was found during research (similar to debate). This lead me down the path to a dog themed name.

4. Add On The Non-Descriptive

Having no luck with the descriptive keywords or wanting something non-descriptive? Add in some random words (or even just some letters) to get some interesting results. Try with ending letters such as 'ly', 'es', 'ing', 'on' and 'le'.

5. Check The Social

Once you've found an available domain name celebrate a little, then quickly move on to checking the social platforms to see how available it is. As long as you have the domain name, it won't matter too much if you slightly change it up for your social networks. Use a service like to see which services have your name available.

Twitter: @barklesapp
(All other social services have been aligned with barklesapp)

6. Does It Fit?

Now just before you get too fixated on the app name, take a step back and work out if it's right for your idea. Pay attention to the readability, the memorability and also how easy it is to spell/say.

Back To The Detailed Idea:
A side by side discussion and debating platform = 9/10.
Readability and Memorability = 9/10.
Spelling & Saying = 8/10[pronounced: Bark-ools]

7. Talk To Your Team

Take a moment to share the proposed name to the team. They will often give you unexpected feedback that can help your decision going forward (i.e. Companies that already have a similar name, words that rhyme and connotations that you weren't aware of).

8. Secure It

Secure the domain and all the social services you need in one swoop.

9. The Logo

While many may point out that a logo isn't part of naming your app, I beg to differ. 9 times out of 10 your clients will see your app name in logo form before anything else. If your logo is hard to read or confusing your well-chosen name will be lost.

10. Putting It All Together

These 10 steps are usually completed within a couple of hours to a few days depending on your team. Take the time to get a great name, domain and logo so your app has a stronger chance at surviving amongst the million and one other companies (even with just a coming soon page).

How Did You Name Your App?

Share your feedback in the comments below.

July 6, 2011 - Comments Off on Not Bad vs Good Thanks – The Power Of Positive Response

Not Bad vs Good Thanks – The Power Of Positive Response

When someone says Hello, how are you?, which response is the first to mind, Not Bad or Good Thanks?

If your first response is "Not Bad", don't worry, you're not alone. More people often than not reply with the exact same response. But have you ever stopped to consider the negative impact you may be bringing to the exchange?


The definition of Not is: Used to express negation, denial, refusal, or prohibition (adverb). In short, it's a word used to describe a blocking or negative situation. Leading your conversation with 'Not' may be commonplace, but often it's detrimental  in generating a flow on discussion.


The definition of Bad is: Not good in any manner or degree (adjective). Bad is just one of those words that sounds bad no matter how you may try to spin it. By preceding this word with Not, we get a double negative cancellation, and start our discussion with a flat response.

But things get interesting when we our first response is "Good, thanks". If said in the right tone, with a slight hint of excitement it can open up the discussion by intrigue, often leading to a more beneficial exchange.


The definition of Good is: Morally excellent; virtuous; righteous (adjective). In essence, the word Good describes a positive emotion, thought or feeling, which extends into our discussion. By leading with Good we openly encourage positivity and motivate the discussion to advance.


The definition of Thanks is: To express gratitude, appreciation, or acknowledgment (verb). Ending your response with Thanks has double the value. First, it acknowledges the person asking for their question and second, it solidifies the first positive response allowing the discussion to start on a strong, open ground.

By switching your response from "Not Bad" to "Good Thanks" you will find yourself becoming enlightened allowing the conversation to flow easier. If you are feeling down, try responding with "Good Thanks" to the caring question to coach your mind back to a more positive place.

TRY THIS: Go one week without saying "Not Bad", then move on to 2 weeks and so on until it is completely removed from your conversations. Let me know how you go in the comments.