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January 11, 2015 - Comments Off on Joining LIFX

Joining LIFX

I'm excited to announce that I have joined LIFX as a Senior Visual Designer.

What is LIFX?

LIFX is a wifi enabled, multi-color, energy efficient LED light bulb that you can control with your smartphone.

I've followed LIFX's journey from its inception with a great admiration. I sat next to the founders in the AngelCube accelerator in Australia back in 2012. I watched as they raised $1.3 million on Kickstarter and made the hard call to limit pledges after only 6 days to focus on developing the product. I became a daily addict, opening the app every day to control my lights wirelessly. I watched the LIFX team expand across to the US, and impress the likes of Sequoia, enough for them to lead the Series A. On a few occasions I jumped in quickly to help with the app designs and join in on UX brainstorming sessions.

And now, I'm with them on the ground floor. This is exciting.

It's going to be an incredible 2015.