It's you. It's them. It's everything we know online. It's how we interact with others, how we connect to our friends and how we create our circles.
Our online personas are crafted by subconscious thought, often borrowing many traits that we hold in our offline actions and thoughts. We use it everyday, yet many don't take the time to step back and realise if their online persona is the right one for them.
If you are questioning why there is a drop in replies to your Twitter updates, why clients have been asking for things you don't advertise for or why your brilliantly crafted articles are not being shared to Facebook, maybe it might be time to re-evaluate your online persona.
It may be as simple as altering your tagline, changing your pictures or adding more humour into your posts. Sure you can read this, nod in agreement and then take no action, but subconsciously, you will welcome the change. That's what modifying your persona is all about - right?