The intangible Social Media Ladder is a tall one, filled with people of all ages, geolocations and races. But a simple Tweet from a new Twitter friend got me thinking about the reasons behind climbing the ladder. Why are you doing it?
Climbing the ladder in itself is a marketing game in which you are aiming to be seen in the crowd of millions. It's about getting noticed so you can get what you want out of the conversation. But if you don't actually know what you want, is the game needed?
If you're climbing the ladder to gain more fans and followers but don't have any content, products or substance to back yourself up you may be wasting your own time as much as everyone elses. Instead of climbing, maybe you should focus on building quality content, or creating a new product that people will want to talk about. Or even better, give away advice from your own experiences.
Personally, I love sharing advice from my experiences. In the past I had a very direct and in-your-face approach which I soon learnt how to control. Through reading someone else's advice I found out that it was ok to fail as long as you got back up and tried again. It was through this advice that I was able to start writing again (in a more controlled and cohesive manner) which completely changed the game.
Sharing advice is an extremely strong content advantage because no two pieces of advice are the same. Your past or current experiences can often help many more people than you realise - providing a solid reason for new fans to follow you and share your advice with others. If you find yourself talking for the sake of talking, try starting a blog, podcast or live video show where you share your thoughts, opinions and experiences in short snippets of advice. If you know what you are talking about, people will eventually find you (which will save you time and energy in hunting for followers to join your 'army').