The music industry has gone through many changes over the years but nothing seems to have hit it harder than the arrival of the Internet. The Internet appears to have completely changed the game to the point where the big labels/corporations are still struggling to find their feet. Previously, DJ's who were lucky enough to buy the first release of an LP were usually the only ones to have it in their area, thus propelling their star further for having the freshest tracks.
But these days, anyone with an Internet connection can access the latest music, sometimes even before it has been officially released worldwide. This situation has been changing the general appeal of the DJ for some time to the point where producers seem to have been overtaking the lime-lite. From where I sit I continually see producers getting more attention through the Internet in terms of events, opportunities and even fans.
Some producers have set the world alight in such a short time with their incredible productions, leaving the actual art of DJ'ing to second place. One producer in particular (love him or loathe him) is Deadmau5. His productions are state of the art; colossal beasts that have generated a massive fan-base in a ridiculously short amount of time. With the aid of the Internet (and portals such as Ustream, Youtube and Beatport), Deadmau5 has been able to craft a career focusing on his skills as a producer first, before any DJ'ing actually took place.
And he's not alone. There are a ton of other artists gaining increasing attention for their productions and overtaking spots usually reserved for extremely skillful DJ's. In some cases (and it seems to be growing by the day), the Producers are able to sell out shows much quicker without the actual proof that they can DJ and/or even have a live act presence. But that doesn't stop the hordes of fans wanting to get a glimpse of an artist that inspires/moves and fuels them with their creations that other DJ's often can't match.
The shift is happening right now. And to stay on board with current demands (and eager/impatient downloaders) veteran and fresh DJ's alike may have to start considering the addition of 'producer' to their title or they may find themselves lost in the sea of creators.
- Diesel Laws