With so many Social Tools to share updates it's very easy to get lost. It's even easier to get sucked into following the trends that gain you more followers, get you quick attention and more. But where do you draw the line?
As the great Ali G says: "Keep It Real, Aaaaaight."
This simple humourous saying is such a good mental keepsake that I say it to myself at least once a week. The moment I start to drift into the "I know how to get more clicks" territory I lose focus on being real. It's enticing to build and write content that will be seen by thousands of eyeballs, but you need to have the 'stance' to back it up. Not to mention the amount of work you will have to do to keep those people coming back once they have been burnt by your rubbish article.
The reason this is so important these days is the upcoming standard in how we communicate. Very soon, human curated news will be the norm across all news channels. We will be relying on individuals more than ever to feed us content that impacts us, rather than 80% of the trash that fills the papers. We are also moving into an age where video is becoming common place amongst companies the world over, and internal social presenters will be sought out to carry the message of the brand in play.
If you can already see through the fake 'link-bait' articles that contain so much spam, ad links and useless knowledge, imagine what it will be like when we are all online showing our faces and speaking our own words!
If you are tempted to head down the Black-Hat road to increase your blog hits, Twitter friends or unique visits, remember this: Honesty is King.
It takes years to build a proper social network, and only seconds to ruin it.
Rome wasn't built in a day. Neither were the skilled workers taught the art of crafting a wall, or breaking apart rocks and hauling them to their destination. But Rome also wasn't built by mass-marketing the message. It was built one connection at a time, designer to architect, architect to worker, worker to supplier.
In this 'mass-marketing' society it is easy to forget how simple it is to build true connections in favor of a Quick Rome.
A true connection happens with one person, in one discussion, over one platform. It's these mini connections that will drive the core of your social network and create a solid social presence from day one. What's the point of having 1 million connections if you only interact and 'influence' 1%. Avoid mass-marketing and connect with people who understand your message and can inspire you to go further.