Why I Can’t Stop Redesigning My Website

August 9, 2011

As designers we are constantly taught (subconsciously) to pick apart what doesn’t work, what looks wrong, what problems are apparent and then go about fixing them to the best of our ability. In many aspects, we all chase that impossible goal of perfection. What seems beautiful one week will be outdated the next in the ever vicious cycle.

That’s the good news. The bad news is that we have a ridiculous amount of tools at our disposal to chase this goal in an incredible time frame. What used to take designers years to accomplish now takes hours (or even minutes) in the quest for the most beautiful thing ever seen.

It’s with these tools that I find myself connected to the code day in and day out, constantly changing sides of the viewing glass. Now years after my first encounter with a PC it only takes one stumble around the web to uncover a new website design or feature – which lures me deep into coding until the early hours of the morning. One day my website will look like a well fed tech-thoughts blog; The next, a minimal chasm of hidden lines and heavy white space.

This deep obsession with redesigning and reinventing has gone on for years and as each skill develops, so too does my passion to recreate.

My curse is my gift and I know I’m not alone. There are millions like me chasing that eye-popping and inspiring landing page or the perfectly laid out gallery. My blurry vision reminds me of the designs that were wiped away and the white-noise silence of the morning hovers around me like a late project deadline.

Even though I know the impossibilities of reaching that perfect redesign, I secretly enjoy feeding the beast within.

The Matrix has me and it’s not letting go. I welcome it’s grasp.

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