App.io Website Design: 2012-2015
Iterations Are Key
From 2012 to 2015 the App.io (aka Kickfolio) website had undergone many redesigns as we iterated the product.
As a co-founder/designer, I spent many hours trying to craft the message and tone of the brand. As you'll see, we went through a ton of iterations. What follows is the visual timeline.
Over the next 6 months, we had various major and minor updates to the website. During that time I focused on the customers using the product, and assisted in building the strategy of Kickfolio (which was renamed to App.io during this time). This next design focused on the many different ways you could use App.io, with direct customer quotes.
Due to popular demand, we reopened our testing platform to paying customers. It was at this point we needed a design that reflected both our advertising and testing markets, without going into too much detail for both. While this design worked, we had always thought of it as a stop gap until we further defined our customers exact use cases.
After stepping back as CEO, I took my last month at App.io to really flesh out a design that correctly identified our customers current use cases, explained in the simplest way. The result is a fresh design for App.io, with a renewed color palette across the brand, and a flat, consistent layout. It has since been upgraded by the current App.io team - but here is what it looked like before that.