Corethentic (created by Flic Manning) is an In-Person and Online Workout Platform geared towards the fitness industry, with a focus on health & wellbeing. It contains User Accounts, Ticketing System, Memberships and Member’s Area Video content.
Building a fully-fledged membership website is no small task. All aspects of memberships, account management, member area, emails, checkout and sales systems need to be accounted for, including the Branding and Imagery across the entire platform.
The Corethentic branding needed to stand strong, and lean towards an easy-to-recall icon shape. The result focuses on a strong, angled ‘C’, wrapped in a magazine-style black box (with comfortable padding). To soften the edges, a slightly rounded font with large letter spacing was chosen.
We’re All Human
As fitness is a physical yet visual industry, large imagery and a focus on people was selected. This allowed the trainers section to come alive and really connect you to the platform.
The magazine-layout really allowed exploration into the human side while still presenting a premium experience. The Class Overview gives viewers an insight to what they’re going to experience in the Online or In-Person classes.
One of the aims for the About section was to clearly showcase the background of Corethentic, while highlighting the quotes. Flic requested that we convey a connected platform, with a personal touch.
Purchasing a ticket to the In-Person Classes should be simple to do and easy to find. I decided to focus on a larger, open layout with the key elements hosting a box-shadow and key colours.