Diesel Laws has over 10 years of design experience across Web, Mobile, Branding, Packaging and Character Design. He is currently the Senior Visual Designer at Vungle. Continue Reading ›


Diesel Laws' Design Process


Core Problem Discovery

The first step to the design process is to strip away any proposed solutions and focus purely on discovering the core problem that we are trying to solve.


Core Problem Discussion

Once the core problem is discovered, start a discussion on any proposed solutions. This is done within a team on a whiteboard, or an individual brainstorming session.


Low Fidelity Wireframe

When a solution is found, a low fidelity wireframe should be created. This step is actioned during a discussion loop yet can be initiated in post-discussion isolation.


Wireframe Discussion

The second discussion is useful for analyzing the proposed wireframe solution, to make sure it covers the core problem and all important details are accounted for.


High Fidelity Prototype

The prototype is a blueprint for developers to work from, and highlights anything that the wireframes missed - including layout, colors, styles and interactions.


Feedback and Iteration Loop

Once the prototype is developed and launched, user feedback and data points for the core problem should be tracked and documented for discussion/iteration.