Together, we align user needs with business goals, creating a clear roadmap for the project.

We explore ideas (whiteboards and discussions), thinking creatively to find the best solutions that will solve problems and delight users.

I transform ideas into wireframes, sketching out the structure and flow to ensure everything makes sense.

We discuss and iterate on the conceptual wireframes, and run external user testing as required.

I build designs and/or prototypes so clients can see and test how the design works in real life.

I work closely with engineers and teams to ensure everything is implemented in a timely manner.

I listen to feedback, user reviews and clickthroughs and then we iterate on implemented work.